We could even say that it is not all about exploring new advertising channels these days. Although, mind that of course, as great Baumgartner stunt was viewed live by millions on one of the newer advertising platform - the YouTube. Turns out, the best results come out of combination of two - old and new marketing techniques as Red Bull stunt has already hit the 75 million views bar and is already a most watched YouTube video ever. In addition, the brand became most popular soft drink brand on social network, overtaking the giants CocaCola and Pepsi (Lorenzo Franceschi-Bicchierai, on Mashable).
No wonder new ads like Chanel No5 featuring Brad Pitt was overshadowed by Red Bull. Yes, we know - the posh hair-do, low voice and all prenup history is very current and classy, but you do not get a person jumping from 39km hight every day! This definitely deserves a little corner in our long time memory.
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